Royal Mail Address Lookup API

 If your company sends physical mail, whether it’s bills, statements, marketing materials or products to customers or prospects, it needs to have accurate and complete address information. If the wrong addresses are used, then it can lead to delivery issues and customer frustration which can damage your brand.



Royal Mail is the UK’s national postal service and their PAF database – the definitive source of UK addresses – is widely used by every delivery company, satellite navigation, mapping, and customer profiling services. It’s also the backbone of many supply chains, with e-commerce websites using it for their postcode lookup API and credit check companies utilising it for address verification.

When Royal Mail updates their data, it can append a ‘censation code’ to each residential property. These codes indicate the relative affluence, life-stage and lifestyle of those living in the area. This allows marketers to target their messaging more effectively based on the profiles of those most likely to buy from them.

Providing an address search function within your form or checkout process can reduce the number of inaccurate entries and reduce the cost of address corrections by preventing data entry errors in the first place. This can cut your costs, reduce bounce rates and improve ROI on your direct marketing campaigns.

A free solution for web forms and checkouts is offered by Google whose 'powered by' solution provides an autocomplete search that retrieves addresses from the UK PAF. However, a more advanced and robust option is AFD WorldAddress, which offers a global smart address finder that suggests results as the user types and verifies addresses across 240 countries - including UK, US, Canada, Australia and South Africa.

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